A marketing plan provides a common basis to compare actual vs. expected levels of performance. Once written, the marketing plan helps employees, managers and owners share, understand and achieve common goals.
Digital changes everything about how you market. Your customers are more connected, more informed, and more empowered to engage on their terms than ever before. Successful marketing organizations must reinvent their role in their customer’s digital world, create memorable, engaging experiences and use modern digital marketing platforms to scale and respond quickly, to lead the marketplace.